MAR3391 Professional Selling 

• ​Focused on the communication strategies involved in B2B and B2C professional selling

• Gained hands-on experience through applied exercises and role-playing scenarios, enhancing skills in relationship-building, persuasive communication, and needs-based customized selling

• Learned to effectively present value propositions and manage objections in a given sales context  ​

​

GEB 4223 Business Interviewing Techniques 

• Developed essential interpersonal communication skills for professional environment

• Emphasized learning of articulating personal strengths, defining and delivering a cohesive personal brand, and demonstrating professionalism in both formal interviews and networking situations 

• Practices resume storytelling, behavioral interview techniques, and self-presentation 

​

MAN 3025 Management of Organizations 

• Examined the core functions of management including planning, organizing, leading, and controlling within organizational structures

• Explored theories of human behavior in organizations, leadership styles, motivation, and team dynamics 

• Gained an understanding of how effective management strategies support organizational goals and foster collaborative environments 

​

MAR 3023 Marketing 

• Studied how firms identify, create, and communicate value to target audiences in order to build and maintain customer relationships 

• Topics included market research, consumer behavior, segmentation, and more 

• Developed a foundation in strategic marketing thinking, with a focus on real-world application and ethical considerations​​​​